If you own a business, it’s likely you’re preparing for the “Great Reopening”—reopening your office or brick-and-mortar location.
It’s an exciting time, no doubt, but how do you make sure your customers know about your big plans? Because without returning and new customers, your Great Reopening could turn into a Great Catastrophe.
Here are some tips on how best to let your current and prospective customers know you’re reopening your office or business location.
Send an Email Blast
Sending an email blast to your current email subscriber list is a great place to start. Make sure you include all the pertinent details of your reopening—time, date, location, new address, if applicable.
Your messaging should have a positive and welcoming tone and stay away from a negative tone about how the pandemic has impacted you.
Instead, let your customers know how excited you are to welcome them back. Be sure to include any relevant information about sanitation, mask-wearing, and social distancing practices (whether you have them or not) so customers know what to expect.
Don’t forget to update them on anything that has changed since before the pandemic. For example, are you continuing to limit your hours? Do you have any returning products that you weren’t able to offer before? Lay it all out so there is no confusion or room for misinterpretation.
Update Your Social Media and Website
We also recommend sharing reopening information on social media and your website. That way, customers and potential customers who may not be subscribed to your emails will still be brought up to speed on your reopening practices and can rest assured knowing you’re staying in business.
Make sure all of your social networks, your website, and your Google My Business listing have been updated, as well. You can even invest in marketing and promote your social posts to ensure they get more views, leading to more potential customers.
It’s also wise to let your customers know of any upgraded technology that will help improve their experience.
Did you invest in a custom app with online ordering? Have your production speeds improved? Is your support line open 24/7 again? Let your customers know how your technology upgrades will help the reopening go even smoother. A managed IT services provider can also advise you on technology upgrades if you’re not sure where to start.
Host a Grand Re-Opening Celebration
Why not celebrate the return to normal with a reopening bash? This is a great excuse to invite potential customers or investors and showcase all that your company has to offer, while providing guests with a chance to network and socialize after a long year without it.
This is also a great time to give away free products, do a raffle, or come up with other creative ideas to help clients remember (or show new clients) just how great your products or services are.
Investing some extra time and money into your reopening will reap great benefits. These tips are sure to make the reopening of your office a huge success! For more information on how to reopen your office, check out our Complete Guide to Reopening Your Business.